VIDEO CONTENT CREATION

Video makes websites more engaging and helps them rank better. Video also increases dwell time, improves rankings, boost conversions, and bumps up engagement. If you are not using video on your website and social media campaigns, please consider the following points.

Video is projected to claim more than 80% of all web traffic .
Adding a video to marketing emails can boost click-through rates by 200-300%.
Embedding videos in landing pages can increase conversion rates by 80%.
90% of customers report that product videos help them make purchasing decisions.
According to YouTube, mobile video consumption grows by 100% every year.
64% of customers are more likely to buy a product online after watching a video about it.
87% of online marketers use video content in their digital marketing strategies.
A third of all the time people spend online is dedicated to watching videos.
Video ads now account for more than 35% of all ad spending online.
59% of company decision makers would rather watch a video than read an article or blog.

Not all videos are created the same… nor should they be. Depending on their use, videos can have widely different production values from iPhone internet videos to high-end production shoots for broadcast and OTT. Below is a mixture of videos we have produces for different applications.

Branding Video (link to LVI Scott’s story)
Services Video Library (Link to DeStefano, check no judgment zone video)
FAQ Videos (link to Lepore)
Social Media video posts (link to Evola insurance)
Product Promotion (link to Partner’s Ivotion video)