Digital Marketing Services

DENTAL DIGITAL MARKETING SERVICES

Scope of Project Services Offered

SEO / SEM / video content creation / social media / database marketing / linear and streaming video / website upgrade.

Content Creation (SEO starts with content)

Branding Video
Services Video Library
FAQ Videos
Website / Blog copy
Social Media video posts
Product Promotion

SEO Strategy

Optimize The Website for Both Mobile and Desktop
Install Google SEO Tool: Google Search Console.
Compile List of Keywords and Phrases for Products and Services
Create Custom Meta Tags for each page of the website
Create Custom Content for Each Page of the Website
Improve Website Load Times and Mobile Page Speed
Create Structured Data for Product and Location Pages
Sitemap Submissions
Image and Video Content Optimization (tagging, linking, and renaming)
Link building on and off the Website

Local SEO: Google My Business

Review and Optimize Practice’s GMB Listing
Add Products to the GMB Listing
Posts, Events, and Updates for the Listing
Add Phone tracking feature to the listing
Add GTM code for GMB Traffic to Analytics
Add Photos and Videos to the Listing
Monitor and Collect Reviews

Paid Search

Strategic Keyword Research
Keyword Traffic Analysis
Competition Analysis
Custom Ad Copy
Custom Landing Pages
Quality Score Analysis
Conversion Tracking
Goal Conversions (Path to Treatment)
A/B Testing of Ad Copy

Ad Manager Creation
Goal Conversion Creation
Analytics Linking
GMB Linking
Ad Copy Creation
Custom Audience building
Look alike Audience Building
Reporting and Goal Conversion

Database Marketing

Patient emails
Product Market Segmentation

Goals

Increase Rankings for the website
Increase Traffic to the Website
Increase Conversions to the Website
Increase Consultations from the Website, Phone calls, emails
Increase Traffic from Google My Business
Increase Reviews on GMB
Monthly Reporting on Results